The logo for Liquid Theory is the beaker, it represents bringing many different styles of animation to be mixed together to create animated shorts.
These color panels were chosen for their bright and vivid colors to cause excitement in the audience.
The word mark was created in a modern mature font to not look like tv shows and networks for children.
The banners for this brand were created for Liquid Theory, a channel on YouTube. They were designed to stand out and be different from other animation channels. The beaker shape represents all the different styles of animation that will come together and get mixed in Liquid Theory the channel. The colors cause excitement and joy.
Mission and Vision Statement
The vision statement of Liquid Theory will be a YouTube channel that will contain animated shorts in a variety of styles for mature audiences. The mission statement for Liquid Theory is to entertain and enchant mature audiences with animated shorts in a variety of styles and genres.
Brand Goal
The goal of this brand is to enchant mature audiences with a showcase of a new generation of animation. Liquid Theory will fill in a gap left by few animated channels for mature audiences.
Target Audience
The target audience will be 16 years and older, all genders and ethnicities welcomed. This brand will be available on all streaming devices from anywhere in the world.
Problem and Solution Statements
The problem observed is little to no interest, from the target audience, in animated shorts. The focus of this problem is the content on YouTube. Most animation is Disney style, very much geared toward the family audience not mature audience. This solution impacts audiences because it will provide more content with mature themes and less Disney/Cartoon Network/Nickelodeon style of animation.
